Georgina O’Farrell
Joel Masterson
By George’s team has years of experience working in intellectual property in Australia and the UK, in large and small practices and in-house with publishers, media companies and research institutes. By George encompasses the best elements of what we’ve learnt along the way about providing excellent client service, practical and strategic solutions and robust representation.
Georgina O’Farrell
Joel Masterson
By George’s team has years of experience working in intellectual property in Australia and the UK, in large and small practices and in-house with publishers, media companies and research institutes. By George encompasses the best elements of what we’ve learnt along the way about providing excellent client service, practical and strategic solutions and robust representation.
Our clients operate in a range of fields, including retailing, manufacturing, hospitality, food and alcohol, film and TV, education, professional services and more. Our clients are the market leaders in their industries and they recognise the strategic importance of their IP assets to their market position.
We don’t pretend to be a full service firm. We are fully focussed on doing what we do really well. We’re not trying to be the biggest. Like our clients, we’re focussed on being the best.
We know this means we need to attract and retain the most talented team, so we’re also focussed on being a great place to work.
Our service and expertise are second to none and we are committed to delivering excellent results for our clients.
We don’t pretend to be a full service firm. We are fully focussed on doing what we do really well. We are recognised as subject matter experts, including as a Leading Contentious Intellectual Property Firm (Doyle’s Guide, 2021) and as top ranked IP lawyers in Best Lawyers published by The Australian Financial Review (2021).
As a nimble team with modest overheads, we’re able to offer competitive, flexible fee arrangements tailored to your needs and those of the project.
We have spent years working in publishing, film and digital media companies and with large retailers, fashion brands, hospitality venues and food and wine producers and brewers. We understand the importance of context and industry experience.
We know where our strengths lie; we’re IP experts. Where aspects of your project are outside our core expertise or require the input of IP experts outside Australia, we work with an established network of experts in other areas and jurisdictions to bring together the best team for the job.
There’s the big win, which we love as competitive folk who take what we do very seriously. The long term win, where the problem is solved and the risk is neutralised. The collective win, where the deal is done, the negotiation successfully concluded. And the team win, where everyone pulls together to deliver an excellent collective result.
Liability limited by a scheme approved under Professional Standards Legislation.
We acknowledge the Wurundjeri people of the Kulin nation as the traditional owners of the land on which we meet and work. We pay respect to Elders, past and present, as well as to all Aboriginal and Torres Strait Islander in the wider Melbourne community and beyond, and to their cultural heritage, traditional arts, sacred sites and customs.