What’s the story behind the name “By George”?

It’s an exclamation of discovery and achievement. First popularised as a lyric from My Fair Lady (By George, she’s got it!), it captures the idea of starting small and growing marvellously.

We are lovers of smashingly good ideas brought to reality. Literature, film, TV smash hits, theatre and creative content in all its messy human forms. Wildly successful consumer products, beautiful design and the best-tasting drinks imaginable. Every grand idea starts somewhere modest. We know this.
 
If you work with brands, your IP lawyers need to get branding. They need to stand behind their own creativity. For this law firm, the old three-surname-combo doesn’t quite cut it. 
 
So why By George? Because we’ve got it!