Bartender, pour me a Velvet Sledgehammer

Georgina O’Farrell

Georgina O’Farrell

Fun word association game…

What do you get with you combine the words “glowing”, “talented”, “smart”, “amazing”, “warm”, “strong” and even “velvet sledgehammer”?

That’s right!

You get our team’s write-up in WTR1000, the world’s leading directory for trade mark practitioners.

IP boutique By George Legal arrives in the WTR 1000 this year thanks to the glowing reviews from patrons: “By George Legal is a collection of very talented entrepreneurial practitioners who value practical advice over legalese.” “My experience with By George Legal is that they are highly professional yet extremely approachable.” An ever-growing litany of industry leaders seek it out for smart brand portfolio management, strategic advice and contentious counsel. The amazing duo of Georgina O’Farrell and Joel Masterson lead the outfit with aplomb. A trademark lawyer par excellence, O’Farrell earns warm plaudits: “Georgina can be best described as the ‘velvet sledgehammer’ – as a woman with her own law practice she is strong and works hard not only advising us and explaining what angles and positions to take if we are in litigation, but she also holds her position firmly in defending us. She genuinely understands and cares about our business.” A brand protection all-rounder with special focus on the food and beverage and retail industries, Masterson can quickly parse any complex trademark issues. Last but not least, James Omond draws judiciously on his decades of in-house insight to tackle almost any mandate thrown his way.

Big congrats to us.

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